Supermetrics vs Cervinodata
Supermetrics has been around since a couple of years. First with Supermetrics for sheets and when Google Data Studio came along, also as Supermetrics for Data Studio. They recently launched Supermetrics for BigQuery. Each of these products will be taken into account in this Supermetrics vs Cervinodata comparison.
Cervinodata has been around since 2014 as the data engine behind Cervinoboard, a templating service for Klipfolio dashboards. In July 2019, Cervinodata was launched as a stand alone online product at https://app.cervinodata.com. The aim was to bring an alternative to Supermetrics, for those users that want to move away from Google Sheets.
A Supermetrics vs Cervinodata comparison makes sense, because many former Supermetrics for sheets users have found their way to Cervinodata. For multiple reasons: First, at bigger volumes of data, Supermetrics for sheets tends to reduce reliability and second, more and more users want more control over their data by centralising the data (in stead of spreading it around in Google Sheets)
A general comparison
Since Supermetrics offers multiple products, mainly one product per data destination, and Cervinodata offers one product with multiple destinations the comparison should be made on a product by product basis.
But there are also general similarities and differences that can be compared. Let's do the general comparison first.
See a more detailed comparison on Google Data Studio and one on BigQuery
| General comparison | Supermetrics vs | Cervinodata |
|---|---|---|
| Monthly pricing starts at | 49 $ US | 29 € |
| G2 Customer review score | 4.4 stars | 4.9 stars |
| -------------------- | -------------------- | -------------------- |
| Free plan available | - | yes |
| Multiple destinations in one product | - | yes |
| -- product for Google Sheets | yes | - |
| -- product for Data Studio | yes | yes |
| -- product for BigQuery | yes | yes |
| -- product for API | yes | yes |
| -------------------- | -------------------- | -------------------- |
| Data types | Organic, Paid, Analytics | Paid, Analytics |
| Relational data model | - | yes |
| Campaign filter across platforms | - | yes |
| Easy way to organise accounts | - | yes |
| Alert when data collection interrupted | - | yes |
| Multi consent | - | yes |
| Platform blending | in higher plans | yes |
| Private server | ? | yes, option |
Supermetrics vs Cervinodata - Data Studio
Supermetrics is widely available in the Data Studio connector gallery, as is Cervinodata. Lets make the Supermetrics vs Cervinodata comparison with Supermetrics for Data Studio against Cervinodata (where Data Studio is one of the possible destinations). The comparison is based on the entry level plans. A euro is about 1,10 $ US.
| Google Data Studio | Supermetrics vs | Cervinodata |
|---|---|---|
| Starting price (monthly) | 47 $ US | 29 € |
| Max # of platform choices | 5 | 7 |
| Max # of accounts switched on | 20 | 8 |
| Data Studio templates | yes | yes |
| Data types | Organic, Paid, Analytics | Paid, Analytics |
| Relational data model | - | yes |
| Campaign filter across platforms | - | yes |
| Easy way to organise accounts | - | yes |
| Alert when data collection interrupted | - | yes |
| Multi consent | - | yes |
| Platform blending | in higher plans | yes |
| Private server | - | yes, option |
| Pricing level 2 | 126 $US | 99 € |
| Pricing level 3 | 382 $US | 199 € |
| Pricing level 4 | undisclosed | 299 € |
"A key differentiator between Supermetrics and Cervinodata for data Studio is that Cervinodata offers a super user friendly interface to manage our campaign data from one place (Cervinodata)."
Find the right Data Studio template fast
Easy to read overview of what exactly is in the Google Data Studio templates or filter the template list to find the right Google Data Studio template or data source faster.
Get your data to multiple destinations
Manage your data from one location (group, filter and blend) and send it to multiple destinations.
"We use Cervinodata for Data Studio for our smaller ad accounts and Cervinodata for BigQuery for larger accounts. All in one product (for one price)."
Supermetrics vs Cervinodata - Google BigQuery
Around the time Cervinodata relaunched (July 2019) Supermetrics launched their Supermetrics for BigQuery product. Let's compare the lowest priced plans.
| Google BigQuery | Supermetrics vs | Cervinodata |
|---|---|---|
| Starting price (monthly) | 179 $ US | 129 € |
| Max # of platform choices | 1 | 7 |
| Max # of accounts switched on | 1 | 8 |
| Data types | Organic, Paid, Analytics | Paid, Analytics |
| Relational data model | - | yes |
| Campaign filter across platforms | - | yes |
| Easy way to organise accounts | - | yes |
| Alert when data collection interrupted | - | yes |
| Multi consent | - | yes |
| Platform blending | in higher plans | yes |
| Private server | - | yes, option |
| Pricing level 2 | 449 $US | 199 € |
| Pricing level 3 | undisclosed | 399 € |
| Pricing level 4 | undisclosed | 499 € |
When looking at comparable pricing levels, the differences become even more visible.
Supermetrics is still limited to 1 platform and allows you to get the data of 5 accounts into BigQuery. With Cervinodata it's 10 platforms (see all platfoms) and 100 accounts.
| Google BigQuery pricing level 2 | Supermetrics vs | Cervinodata |
|---|---|---|
| Starting price (monthly) | 449 $ US | 199 € |
| Max # of platform choices | 1 | 10 |
| Max # of accounts switched on | 5 | 50 |
| Data types | Organic, Paid, Analytics | Paid, Analytics |
| Relational data model | - | yes |
| Campaign filter across platforms | - | yes |
| Easy way to organise accounts | - | yes |
| Alert when data collection interrupted | - | yes |
| Multi consent | - | yes |
| Platform blending | yes | yes |
Start a free Cervinodata trial
If you need to get your data in Google Data Studio or BigQuery (or both), feel free to start a free Cervinodata trial to see why our users give us 4.9 stars.
Further reading
- See Cervinodata Google Data Studio templates
- What is Google Data Studio
- Compare Google Data Studio vs Klipfolio
- Check out the different destinations for Cervinodata
- Information about Supermetrics
About this comparison
This comparison was done in July 2020 by Cervinodata.